The Gene is a perfectly constructed mid-rise bootcut jean. Hugging the thighs in all the right places and tapering out wider towards the ankle. The Gene in Dim Sky is a classic blue wash with front and back patch pockets.
92% Cotton / 6% T-400 / 2% Lycra
Sara (video) is 5’5” and is wearing size 31. Her measurements are 36” (bust), 32” (waist), and 44” (hips).
In 2004, founder David Abissidan, set up shop on top of his dad’s jeans store in Montreal and set out to create them himself. In 2006, his brother Sam and he joined forces, and Lola Jeans was born. But denim is a dirty business. A pair of jeans uses the same amount of water that one person drinks in 13 years, approximately 8000 liters. And it also contaminates it! Lola Jeans wanted to pursue sustainability in a sustainable way. In 2020, they acted! They partnered with a production facility in Turkey that operates a state-of-the-art water filtration system and uses ozone & nebulization technology. The water filtration system recycles the wastewater, and the ozone & nebulization technology reduces water consumption by 80%.
